A simple and authentic
Women’s eyewear collection
The Style
The Ventilo Brand is the success story of Armand Ventilo who started his own brand of woman’s clothing in 1972 with his brother Jacques.
In 1980 he opened his first boutique in Paris and in 1986 inaugurated a new type of store, rue du Louvre, which has since been imitated by many designers: the Concept Store. The new store is set up to resemble a home with space for fashion, home décor, beauty, culture and gastronomy all under one roof.
The company has since opened 42 boutiques of which 31 inFrance. Ventilo has largely diversified into accessory product lines as well as the brand Ventilo Home which markets bed linens, tablecloths, scented candles and fragrance products.
The Ventilo brand reflects a world that is at once warm, inviting and open. The style is coherent and unique, inspired by a taste for the exotic and a mixing of different cultures and identities. This intentional mix of types, this need to transcend traditional style barriers, gives the Ventilo collection its unique blend in a large range of colours going from soft ones to more flamboyant ones.
Eyewear Target Market
Modern young women in their 30’s fashion conscious, looking for designer eyewear.
Ventilo Eyewear Collection
This very feminine eyewear collection is inspired by a mixing of different cultures. This intentional mix of types, traditional yet modern, using subtle colors and details gives the Ventilo collection its unique blend.
This unique new collection combines floral prints with other materials. The large acetate bows support silk, ribbons or floral prints for a refined, graphic, modern look. The floral prints cover the whole bow for a uniquely modern, graphic look. The thinner frames give a softer yet flamboyant look by combining warm colors with more natural ones. A very special collection.
Marketing material
A full POS material kit is available to position the product in the stores.
A case is supplied with each frame.
http://www.ventilo.fr/
.jpg)
