Eyewear and sunglasses collection
For little girl explorers
The Style
Dora the Explorer is a 30 minute animated play and learn series. The main character, Dora the Explorer, a 7 year old girl, teaches children how to observe situations and solve problems as they explore Dora's world with her. The show is highly interactive, and Dora's young viewers are encouraged throughout the show to respond to Dora and to actively participate in the adventure through physical movement.
More than a TV hit in France, Dora has become a real phenomenon.
The little explorer has become children’s favourite cartoon character. She also appeals to parents thanks to her educational role.
In France, Dora the Explorer speaks English and French. All her friends accompany her in her missions: Boots the monkey, Swiper the fox and of course Backpack and Map.
Since 2006, inFrance, Dora the Explorer is number one in games sales. The cartoon is also a worldwide hit, it is shown in 125 countries and translated in 24 languages.
Eyewear Target Market
Little explorers, 3 to 7 years old.
Eyewear Collection
- Eyewear
The Eyewear Collection offers both metal and plastic frames in tangy, girly colours: pink, plum, red.
The frames are decorated with stars and flowers, very often seen in the cartoon. The Dora character is on every frame, giving this line its unity and personality.
- Sunglasses
The Sunglasses Collection presents colourful and cheerful concepts, like Dora, around the theme of vacation. “Flashy” colours and sporty shapes give all it’s personality to this collection.
Marketing material
A full POS material kit is available to position the product in the stores.
A case is supplied with each frame.
http://www.nickjr.com/dora-the-explorer/
