Eyewear Collection
Affordable luxury Eyewear for Men
The Style
Daniel Hechter a well known French men’s wear designer founded his company in 1962 inParis. His ready-to-wear line is fashionable and creative yet remains affordable. Over the years the Daniel Hechter brand has become an international success.
The Daniel Hechter ready-to-wear line reflects the French style, elegant yet sporty, the well dressed man. These clothes are genuine and fun.
Since 1998, the company is owned by Mitenberger Otto Aulbach GmbH.
The current owners of the brand by rethinking the collections have consolidated its success worldwid (2000 sales locations in the world).
In addition to the clothing lines Daniel Hechter also offers a variety of products: accessories, sports line, undergarments, shoes, jewellery, leather goods, home textiles, writing accessories.
The company is very selective in awarding their licensing agreements to ensure that new products enhance and complete their product line. These new products must reflect the brands goal to offer luxury products at affordable prices.
Eyewear Target Market
Elegant men who pay careful attention to detail yet remain subtly refined.
Eyewear Collection
This broad men’s eyewear collection is elegant and modern. Both chic and original the Daniel Hechter eyewear collection uses the details of their ready-to-wear collection for the impeccable man of any age.
This eyewear collection with its carefully studied shapes, sophisticated and top of the line styling is an all time classic.
Special care has been taken to give this collection sophisticated colors that remind the ready-to-wear collection. A large range of colors is available from natural ones to brighter colors such as yellow, red or light blue.
The collection is composed of thirty models, divided into two categories: City and Casual.
Marketing material
A full POS material kit is available to position the product in the stores.
A case is supplied with each frame.
http://www.daniel-hechter.com/
