Eyeglasses and sunglasses
for Teenagers and young adults
The New York Yankees is a successful UrbanWear ready-to-wear brand. Best known as New York’s baseball team, they have been playing Major League Baseball for 150 years. The MLB consists of 30 US teams. Each team has its own distinct brand. The most famous have become worldwide icons of American fashion. The New York Yankees are way out in front, the biggest name of all.
Inspired by American culture, the New York Yankees brand is infl uential in the fashion world. Everyone wears its caps. The way celebrities love the brand has made New York Yankees a part of youth culture. The unique New York Yankees style has been developed with a wide range of merchandise: caps, clothing, shoes and other accessories. The brand has infl uenced generations of young people. It enjoys an almost 90% worldwide recognition rate. The New York Yankees logo is the most recognised in the world of sport.
The brand’s famous logo stamps this collection with that «urban chic» look. The initials NY are subtly present everywhere. This adds a fi nishing touch to these frames in high-quality materials and elegant colours. Aimed mostly at young men, the range includes some unisex models. The details make all the diff erence in the New York Yankees collection: self-coloured monograms, pierced endpieces, two-tone rubber endtips, reversible temples etc... In short, a really bold range of frames!
POINT OF SALES MATERIALS
A free case is furnished with each pair of glasses. Opal proposes a POS material kit closely styled on the brand to highlight products in window displays.