| | | Universe | | First take a teddy bear, “something small and cuddly”, as your mascot. Next, choose a couple of founders - Carole and Charles Lahmi. If they are neighbours, even ex-neighbours, of a celebrity (Serge Gainsbourg, for example), so much the better. And there you have your brand name: Lulu, after Serge’s son. Add “Castagnette” after a dream trip to Spain. All that’s left is to put the word around.
Every year Lulu Castagnette offers its faithful followers products at the cutting edge of fashion. The brand’s designers create a harmony of colours and materials. This attractive mix gives the collection its strong identity. An assertive personality is characteristic of Lulu’s style. Tenderness and emotion are the essence of the brand spirit.
In 2010 Lulu Castagnette came to iPhone with the “Lulu Ze Bear” application. There is also a game on Facebook, the biggest social network. So now the brand is even easier to follow!
| | See Lulu Castagnette's official website > | | Collection | | Lulu glasses proudly display the brand’s bear emblem. This collection is definitely “fancy chic”.
With plenty of models to choose from, all ages can wear the Lulu mascot. There is a cute bear for the younger; older girls will appreciate the more grown-up graphic style.
Major features of this collection are the original colour combinations and creative temple designs. A collection with something “soft and cuddly” about it!
| | See the collection Lulu Castagnette Kid > | | Point of sales material | | A full POS material kit closely styled on the brand is proposed to highlight Lulu Castagnette Collection in window displays.
A free case and a bracelet of the brand are furnished with each pair of glasses.
| | See Lulu Castagnette kid's POS materials > | | | | | Target
Little girls: 4 to 12 | Type of frames
Optical | | | | | | | | | |
