Brands/Opal Licensing/Lulu Castagnette

First take a teddy bear, “something small and cuddly”, as your mascot. Next, choose a couple of founders - Carole and Charles Lahmi. If they are neighbours, even ex-neighbours, of a celebrity (Serge Gainsbourg, for example), so much the better. And there you have your brand name: Lulu, after Serge’s son. Add “Castagnette” after a dream trip to Spain. All that’s left is to put the word around. Soon you’ll have a women’s fashion brand that can’t be ignored! Adults who are still teenagers at heart – the “adulescents” – adore Lulu.

Every year Lulu Castagnette offers its faithful followers products at the cutting edge of fashion. The brand’s designers create a harmony of colours and materials. This attractive mix gives the collection its strong identity. An assertive personality is characteristic of Lulu’s style. Tenderness and emotion are the essence of the brand spirit.
In 2010 Lulu Castagnette came to iPhone with the “Lulu Ze Bear” application. There is also a game on Facebook, the biggest social network. So now the brand is even easier to follow!
 

The glasses pick up details from the ready-to-wear range. In a range of original colours and materials, these products share the brand’s distinctive identity. There are small models in bold designs. Decorated temples contrast with more sober fronts.
 

A full POS material kit is closely styled on the brand is proposed to highlight Lulu Castagnette Collection in window displays.
Free case is furnished with each pair of glasses.