| | | Universe | | The Hello Kitty character was created in 1974 for little girls, but was soon adopted by children and adults alike. The little white kitten is kind, innocent and very friendly. She has no mouth so we can imagine her emotions, and she speaks with her heart!
Now her logo can be found on a vast range of products: toys, purses, stickers, toasters, televisions, credit cards, clothing, etc… Almost every imaginable Hello Kitty product has been made, some 22,000 products.
There is even a Hello Kitty cartoon film for young children. Her success now accounts for half of Sanrio’s income, or around 1 billion euros per year.
| | See Hello Kitty's official website > | | Collection | | OPTICAL
The Hello Kitty kids collection is aimed at girls from 4 to 10. The models come in acetate, metal or a mix and in a range of very girly colours: pink, mauve, purple, red, pale blue…
Hip, romantic or starlet, every little girl will find her heart’s desire here. The collection has a playful look, adorned with diamante and glitter. The brand’s hallmarks are everywhere: hearts, bows, flowers, etc…
All the well-dressed girls will want them!
SUNGLASSES
A brightly coloured range just for tomorrow’s fashionistas!
The Hello Kitty logo appears in many fun styles and colours. The shapes follow the latest trends from aviator to wrap around.
This summer’s “must have”! | | See the collection Hello Kitty For Kids > | | Point of sales material | | A free case and a branded gift are furnished with each pair of glasses.
A full POS material kit closely styled on the brand is proposed to highlight the collection in window displays.
| | See Hello Kitty For Kids's POS materials > | | | | | Target
Little girls: 4 to 10 | Type of frames
Optical & sunglasses | | | | | | | | | | |
