Universe Arrow’s image is that of the man who can be stylish whatever the circumstances. The brand was created in 1851 and the Arrow shirt first came to Europe with the G.I.s. It is now a French market leader. E.C.C.E. has been the exclusive manufacturer and distributor in France and Switzerland since 1992. A complete range of casual and town wear has been added to the shirt collection.
The Arrow brand now includes suits, coats, jackets, blousons, knitwear, all suitable for wear in town. Trends are reinterpreted with classic styles borrowing from casual sportswear. This wardrobe is for men of all ages. Its quality/price ratio has made the brand famous.
Arrow now has a network of 62 licensees worldwide. There are 300 points of sale in France alone. The distribution is selective through in-store boutiques and department stores. The brand is strongly positioned at the mid to top end of the market.
Collection Like the brand’s famous shirts, this optical range is very broad. It offers the elegance and styling that today’s man looks for in glasses. The Arrow models pick up details from the ready-to wear-range. The frames are both of the moment yet timeless, chic and original. Arrow brings a whole new meaning to “classic” eyewear.
The collection features models in metal or acetate. The sophisticated shapes echo trends in couture. The collection includes a titanium range of unequalled finesse. The deep comfortable shapes are complemented by refined colour finishes. In line with the menswear, a range of more sportswear-inspired glasses has recently been added.
Point of sales materials A full POS materials closely styled on the brand is available to highlight products in window displays. Free case supplied with each pair of glasses.
