News/Our brands on top!

In the most recent edition of its magazine, Kazachok – the French specialist in analysis of the licence market – published the results of the Kids Licence Monitor study. This was conducted by IconKids & Youth with 400 children, aged from 4 to 12 years, between April and June last year.


In the Top 10 of characters recognised by French children, we find Noddy (98.3%), Dora, Shrek, Winnie the Pooh, Hello Kitty, Titeuf, Mickey Mouse, Sponge Bob, the heroes of Toy Story and Cars (94%).
In France, Cars and Hello Kitty products achieve the highest sales with 48.4% and 47.5% respectively. These are followed by Titeuf (44.8%).

In reply to the question “Which character would you like to have on a product?”, Titeuf and Hello Kitty were ranked second and third respectively (with 47.5% and 42.4%). The Cars licence came in 6th place (32.6%). In other words, this kind of study simply confirms the relevance of Opal’s portfolio of licences…